In a previous article, I discussed connecting with bloggers and authors through their blogs and fan pages. Connecting is great and can lead to wonderful opportunities! Now, we will talk about leveraging those relationships and getting interviews. For those not inclined to be on radio or TV, written interviews work, too! Especially with local newspaper, magazines and even bloggers.
Interviews allow you to talk about your book, your topic, your niche, as well as yourself. Of course, none of that will work out real well for you if you interview with the wrong person, come in unprepared, or do zero follow-up after the interview.
How do you make sure you have a most successful interview?
- Know what you hope to achieve by doing the interview.
- Research who you are doing the interview with.
- Be aware of the questions and topics that will be covered.
- Consider how to make the interview a win-win between you and the interviewer.
- Have a call to action.
Knowing what you want to achieve is very important. This really allows you to maximize your time investment in the interview, as well as making sure you come away feeling accomplished. Giving an interview isn’t just about being heard. What do you want to gain? Sales? Donations if you are working with a non-profit? Brand recognition? Attendees for an event? Think about what it is you hope to achieve and make sure your interview moves in that direction.
Research isn’t important only before the interview – but also in deciding WHO to interview with. After considering what you hope to gain, you will want to be sure the person interviewing you aligns with your purpose. You don’t want to get in there and find out that what you have to say is in direct opposition to what the interviewer stands for. You also don’t want to request an interview about your children’s book with someone who focuses on technology. Due diligence can save you time as well as embarrassment!
Interviews tend to go one of two ways: The person being interviewed supplies the questions they are comfortable answering, or the interviewer gets a grasp of who they are interviewing and comes up with their own questions. I highly recommend communicating and knowing ahead of time what to expect. It eliminates a lot of “umms” and awkward silence if doing a live interview. If doing a written interview, it allows you to be able to answer all questions, rather than leaving some blank that you don’t feel comfortable answering.
What is the benefit to the interviewer for granting you this time and space in their world? Of course, you’ll want to discuss this with the person interviewing you, as everyone will be different. But, make sure you offer to advertise and share their information. Is there something you offer in your books that may be of interest to the interviewer, that maybe you can give to them in exchange for doing the interview? Also, what is the interviewer doing for you, besides giving you time and space in their world? Will they promote you throughout their social media? These are some things you also want to have established before the interview takes place.
Finally, your call to action. This is what you want the readers, listeners or viewers to do after you are finished. Do you want them to simply purchase a copy of your book? Visit your website? Attend your event? This does tie in to the beginning where you considered what you hope to achieve in the interview. However, at the end, you want to be extremely clear in what you want people to do now that they have received your information.
Interviews can go a long way to lend credibility to you and your book, as well as greatly increase your reach. The more people who know about you, your book and your cause – the more sales you will have!