Last week, we talked about naming and niching your social media brand. You’ve now had a week to get that part done. If you’re still struggling, I would suggest keeping it simple “Your Name – Author”. Don’t let analysis paralysis keep you from moving on to the next step!
Speaking of next steps, this week we will cover actually setting the page up! This is where stuff starts to get exciting. I will just be focusing on the actual set up of the page. Designing it (making it look pretty!) will come in a separate article.
Step #1: You will need to have a personal profile set up before you can create a business page. For the sake of this article, I am assuming you already have a personal Facebook profile set up. If you do not, then you will need to stop and go get that done first.
Step #2: On the page that comes up when you log into Facebook, you will see an option to Create Page. This will be found on the left side of the screen.
Step #3: Once you click on Create Page, you will be given several options as to the type of page you wish to create. This will vary for some of you who are running a business outside of your book. However, for the sake of this article, we will assume you are simply creating a page as an author. This being the case, I recommend you choose the option “Artist, Band or Public Figure”.
Step #4: After clicking “Artist, Band or Public Figure”, you will be presented with a drop down box. Click the drop down and select “Author”. Once “Author” is selected, you will then enter the name of your page. This is the name you decided on this past week. For example, I would enter Shannon Whittington – Author. Now, click “Get Started”.
Step #5: Facebook will now walk you through the steps to get your page set up. On the “About” tab, you will enter just a couple sentences telling people about yourself as an author. Keep this relevant to your book(s) and you as an author. In this section, people don’t necessarily need to know where you went to school, or where you work, or about your kids, etc. This should be more about the type of author you are, your genre, etc. If you have a website that is relevant to you as an author, you will enter it here as well. Finally, you will enter a unique name for your Facebook page. I would recommend your name + author. For example: shannonwhittingtonauthor. Or something similar. The purpose of this is to make it easier for people to find you and your page. If they can’t find you, they can’t buy your book! If you only write in one genre, you could make it about that: whittingtonmysteries. Click save to move onto the next step.
Step #6: You will now need to upload a profile picture. This can be a picture of you, or if you have only written one book, it could be your book cover. I recommend keeping it one or the other. If you have multiple books, you will want to make your profile picture a picture of yourself. Make it tasteful. This doesn’t have to be a professional picture, although it could be. If you have a picture of yourself at a book signing, or with fans, use it! Let people see you in your author environment! Whatever you do, do NOT skip this step! People will not take your page seriously if there is no profile picture.
Step #7: This seems like a mundane step, but I promise you will appreciate it later! Add your page to your Favorites. Facebook makes this simple, but just giving you a button to click. You will be working in your page often, so keeping it in your Favorites will make it easily accessible and save you time down the road.
Step #8: Now, Facebook is going to do their best to help you, by placing your page in front of those who you feel would be your best audience. When considering your audience, think about who your book can help – but also really consider who would be BUYING your book! If you’ve written children’s books, then it is parents you will want as your audience. If it’s a book for college students, then both professors and students will be buying your book. You get the idea. As for age groups, if you have written a YA book, then targeting 65 year olds probably isn’t best. However, 18-25 year olds may work. Under “Interests”, if there are specific interests that your audience have in common, then enter those here. Maybe you wrote a book about equine therapy. So, in Interests, you would definitely want to type in “Horses”.
That’s it! Your page is now set up. Facebook likes to make sure you know how everything works, so they will now take you on a guided tour of your page to help you know where everything is. Next week, I will cover designing your page to make it most effective. In the meantime, go ahead and invite your friends to like your page!
Want more help with setting up social media? Check out Brainstorming to Book Sales for more content, exclusive training and help, and more personal assistance to help you get on your way to writing and selling your book!